Our Story

Daena Rodriguez

Licensed Esthetician & Professional Makeup Artist

Training

My journey in beauty began with professional training as a licensed esthetician in 2022, where I developed a deep understanding of skin health, product knowledge, and refined makeup techniques. Through continued education and hands-on experience. I have cultivated a signature soft glam style focused on enhancing natural beauty.

Experience

With over four years in the beauty industry, my experience includes working with well-known bridal makeup salons in Connecticut and the Lehigh Valley, Pennsylvania. As a former esthetics instructor, I’ve had the opportunity to mentor future beauty professionals while refining my own artistry. In 2025, I also participated as a makeup artist in the USOA Beauty Competition with Makeup by Roxy (WI/IL). My work across diverse skin tones and styles allows me to adapt seamlessly while maintaining a polished, timeless finish.

Photos courtesy of Soy Forastera Media

Signature Style

My signature style is soft glam timeless, radiant, and effortlessly refined. I focus on enhancing natural features while creating a polished look that feels elegant, modern, and true to each client.

Vision

II believe every person is beautifully unique. My vision is to enhance what already exists refining natural features and creating looks that feel authentic, radiant, and confident.

Beyond Beauty

For me, beauty is about more than makeup it’s about connection, confidence, and celebrating what makes each person unique. Being part of my clients’ most special moments is what inspires me every day.

With love,
Daena